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The problem with going viral

Ever read an interview of a random guy who went viral online?

It almost usually starts with, “I didn’t expect to go viral. It just happened.”

Then they start talking out of their asses as if they knew what they were doing when in reality, they didn’t.

That’s the big problem with going viral these days. Viral is supposedly hot. It’s the milestone every person or entity wants to achieve. It’s the big problem-solver that brings you glory and fame.

Nah!

Viral is simply random as hell. The internet honestly has a mind of its own.

You need passion with a plan

The reason why these viral people who don’t know shit in the first place, but managed to go viral is because they were consistent with the (random) work they like, or even love to do.

And by the powers to be, and a lot of luck, something clicked, and they went viral.

They didn’t expect it, but that’s the point: You should be doing work without expectations. You should do it because you love it.

That’s your plan so you can have your own form of consistency.

Then you learn and keep improving, and keep improving. One day, you’d have built a strong enough following that you can pretty much get your shit spread every automatically.

That’s how it is. That’s all there is to it.

The people who claim to be able to go viral and what more, teach you to do the same? They’re either pumping in behind-the-scenes advertising dollars, or straight up lying to you just so you can pay them to go “viral.”

What comes after viral?

Now that’s the big question no one is asking.

Going viral once may be cool, but the next challenge is how you’re actually going to reproduce that.

The answer? Consistency. There’s no magic bullet.

Think about it… think about all the viral shit you seen before… think about the scandalous news you read about some celebrity… think about the big gossip you and your friends were raving on about… think about the memes…

Where are they now?

Don’t be a one-hit-wonder who fades into has-beenhood.

Be a fucking rock star who bothers to stick around.

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1 comment

  1. Joel - May 20, 2017 10:42 pm

    So many people think that there is a magic formula that will automatically (and quickly) lead them to success. For some (barely enough to crack .5% of the world’s population) that may be true. For the rest of us automatic and quick happens because of a long-term dedication to a craft combined with doing the right things.

    That’s it. No more. No less.

    Viral = Making it

    Absolutely not.

    Persistency and consistency = Making it

    Reply

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