A Heart to Heart Conversation about the course I’m going to make

Note: Highly recommend that you carefully read ALL of THIS and THIS

Wassup guys,

This is Alden and I’m hoping you have time today for a heart to heart conversation about me making this product for you all.

I think it’s time. In fact, it might be overdue.

I’m talking about a GOOD heart-to-heart (NOT the kind of heart-to-heart people have before they breakup, or whatever).

Something awesome has been brewing… (but brewing nonetheless)

I’ve been blogging for like slightly over a year now (and learnt almost everything on my own)…

And even though I’ve been asked time and time again by readers to start creating my own product or course, I haven’t yet.

I’ve been hesitant for a long time.

Back in the day, I came up with a bunch of excuses. I felt I wasn’t good enough. I didn’t know anything about business or marketing, so who was I to actually make something and start charging for it? I small-mindedly believed that, since I had passion, I just had to keep writing and blogging and then one day, after applying some questionable scheme or tactic, the money would come in.

So one day, I decided to ask you guys if you’d be interested in me coming up with a product or programme that combines my personality, writing which can help people believe in themselves and gain more confidence and motivation.

And, bam! Between the emails, blog comments and survey results, I’ve received more than a 100 responses from people all over the world!

Let’s not forget the intimate exchange of emails from others who wanted to share their problems with me.

Every time I wrote a post or sent out an email about this product, I receive a great response.

I seriously didn’t anticipate a reaction like that.

But what surprised me the most was how much your responses impact me on a personal level.

I just didn’t think that this would all have a deep and profound effect on me emotionally.

No seriously.

Friends personally private-messaged me on Facebook to tell me to go for it.

One friend, even told me that he was really happy and proud of me that I’ve come this far… and that really meant a lot because this particular friend is a bro who usually talks crap with me only. (First time since forever he took me this seriously).

Even my family shared my posts on Facebook!

But in the midst of the range of emotions WE WERE ALL feeling about this, I never felt more intimidated.

How I came to feel intimidated

Last week I asked everyone interested in this product to help fill out a survey.

Again, you sent in many detailed, lengthy, thoughtful and amazing responses.

And it was looking at these survey responses that made me feel intimidated. Looking at them made me realize the immensity of what we’re about to do. I got intimidated because I’ve done this before, and I rally want to bring personal development to a new level.

There is no rulebook.

In your survey responses, you told me what you wanted in a personal development product/course.

You said you wanted guided-steps for people to take action on, real advice, real case studies, how to not care about what others think and so many more great and helpful things.

AND I DON’T BLAME YOU! I think you need these things too. 

But it hit me that this isn’t going to be some little side project (as much fun that would be).

With all the responses and support, this is going to be much bigger than I had originally imagined.

I realized that, if this is going to REALLY work, that if this is more than a fun project to do…

… then I need to cancel some plans, re-organize my blogging schedule and maybe even cut down on Bboying for a bit (!).

It also hit me that my reputation will be on the line here!

What it ALL comes down to…

I am seriously, 100% committed when it comes to this work.

It’s really important to me that my clients get results and that people who actually buy this course get the best results possible… or even be inspired in a good way forever.

If I do this, I’m not going to half-ass it. It’s all the way!

Here’s the part where we have a Heart-to-Heart

Creating this product is a huge learning process for me. I’m going all in here. I’m super excited and also anxious about the daunting task ahead.

But’s going to be easy for you.

The Very First batch (Woo!)

When my personal development course is OFFICIALLY released to the public, I want us to have all the kinks worked out.

I want to ensure that our online, learning materials have been carefully crafted out from the ground up to meet your needs. That the content is communicated effectively to the reader. I want everyone who needs help to actually be helped!

When the course officially opens, I want to make sure that everything works as well as possible.

How you can benefit from this

I’m considering offering an initial limited group of about 50 buyers who have access to the course for 50% off the eventual price.

These 50 (The First “50”) will make up the pioneers of an Alden Tan product!

Here’s the Trade-off…

As part of The First “50”, I’ll want extra feedback and participation from you. I want you to give me lots of input on the content and how it is delivered, what content you would like me to spend more or less time on, and let me know as soon as possible if something screws up.

As part of The First “50”, I’ll want to constantly connect with you guys as eventually, I’d want to create a community. Remember, this isn’t some fun, little side-project, it’s a huge thing! To help as many people as possible, you and I are going to have to reach out and create a community RIGHT HERE.

And I’m pretty sure we can do it.

And in exchange for all of this, you will get 50% off the final price

Add to that, you’ll also get The First “50” Status, which is honestly quite awesome as it comes with its own perks, like discounts on future products, classes, live sessions with me etc.

Are you POTENTIALLY interested in becoming one of The First “50”?

At this point, I’m not looking for commitments (since I haven’t even told you what the price will be yet, nor have I even decided it myself).

… but if you’re potentially interested in becoming one of The First “50”, then click this link to email me. Let me know 1) you’re interested and 2) how much you think this course will cost when we officially open up to the public (remember, you get 50% off of this eventual price).

If I decide to proceed with this, I’ll be sending you details in the next few days.



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  1. Mauro D'Andrea - November 19, 2012 4:34 pm

    This a great news Alden! I’m sure that your course will be great.

    Knowing the amount of time and energies you’ll put in your course I think that it should be valued well over 300$.

    • alden - November 20, 2012 1:31 pm

      Wow! That’s a lot Mauro haha! We’ll see about price soon 😛


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